The Senior Living Reputation Leaderboard: Top 10 Brands (December 2025)

Today we’re excited to release the first-ever Senior Living Reputation Leaderboard, a monthly ranking of senior living brands based on publicly available ratings and reviews on Google, using our proprietary SLR Score™ to rank the brands.

This new report analyzes thousands of communities across the industry to identify the organizations delivering exceptional service, hospitality, and overall experience. Our goal is to create a reliable, data-driven benchmark that operators, marketers, and executives can use to understand how their brand compares within the broader landscape.

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 Top 10 Senior Living Brands (December 2025*)

1. Kensington Senior Living – Every Kensington community has an SLR Score above 90.
2. The Arbor Company – With 44 communities, The Arbor Company is the largest brand in the Top 10, and impressively all have high SLR Scores.
3. Silverado Senior Living – A scattering of recent negative reviews at a few communities are the only things preventing Silverado from moving into the Top 2!
4. Kisco Senior Living – A 4.1 rating at one of Kisco’s communities in Florida is the only blemish on their reputation.
5. Highgate Senior Living – At the time of this blog post, the three most recent reviews for every Highgate community are all positive, a remarkable level of consistency.
6. SALMON Health – One community with a frequency of positive reviews below target is the only knock against SALMON Health.
7. Dial Senior Living – Every Dial community has a rating of 4.5+, most with well over 100 reviews.
8. Northbridge Communities – Review recency and frequency at a few Northbridge communities are the only things holding this brand from moving into the Top 5
9. MBK Senior Living – A few communities with SLR Scores in the high 80’s pull this brand’s overall score down below the brands listed above.
10. Epoch Senior Living – Both their Bridges and Waterstone locations score high in review KPIs.

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This serves as our baseline ranking. Starting next month, we’ll track movement, trends, and changes across these and other brands.

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Methodology

Our rankings are based on the Senior Living Reputation (SLR) Scores of all communities in a brand. The SLR Score™  provides a simple, standardized way to measure a community’s Google review performance and understand how prospective families perceive a location. This reflects real-world decision-making behaviors and helps communities understand what prospective families see – and thus take actions to strengthen their reputation.

For more details on the SLR Score™ see our blog post here.

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Want to Understand Your Brand’s Position?

You can check out your brand’s ranking and performance against important review KPIs in our Senior Living Reputation Intelligence Center – or contact our team to learn how we can help you monitor and improve your on-line reputation.

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Stay tuned: the next leaderboard (with trend data) will be released in early January.

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* Note that the rankings and data associated with each brand are current as of December 1, 2025.

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